Our Team

Alex Lew

Founder

Alex Lew is a CFA charterholder with a deep specialisation in fintech and innovation. He started his career in the Singapore Economic Development Board and was Assistant Head in the Resource Development Division. He also dived into banking strategy when he worked in UOB Group as VP/Strategy, covering Asean region. He was also the Regional Product Development Lead in Razer, focusing on the firm’s payment product. Alex was also the Senior Director of a large government owned enterprise, with a portfolio covering Fintech and SME growth.

Effy Li

Consultant

Effy Li is a consultant with extensive experience in fintech and market research. In Dongjue Silicone, she was in change of the company’s overseas market expansion initiatives. Afterwards, she was involved in sourcing and export orders during her time in Seipo Corporation. She was also a Fintech consultant in Razer, where she conducted market research and formulated product requirements.